Strategy consulting and retail · Durban
Lungi The Strategist Case Study
Branded ecommerce platform for Lungi The Strategist, aligned to strategy consulting positioning and product sales without a generic template storefront.
Client
About Lungi The Strategist
Lungi The Strategist is led by Lungi Ntuli, Director, based in Durban. Branded ecommerce platform for Lungi The Strategist, aligned to strategy consulting positioning and product sales without a generic template storefront.
Problem
The challenge
Lungi needed a shop and brand presence that felt personal and professional. Off-the-shelf ecommerce themes could not carry the strategy brand, product catalog, and buying experience clients expect.
Delivery
What we built
- Ecommerce storefront with brand-aligned layout and navigation
- Product and checkout flows tuned for mobile buyers
- Web platform connected to Lungi The Strategist consulting positioning and WhatsApp-led sales habits
Engineering
Technical implementation
- React
- TypeScript
- Ecommerce
- Web platform
Results
Outcomes
- Clients can browse and buy with a site that matches the Lungi The Strategist brand
- The director can run retail alongside consulting without maintaining two disconnected presences
- The team gets feedback that the store is easy to navigate, which supports repeat purchases
Client voice
What the client said
“I needed an ecommerce setup that felt like me — not a generic template. The process was collaborative and they were thorough about the details. Clients have commented on how easy it is to navigate and buy, which tells me it worked.”
Lungi Ntuli
Director, Lungi The Strategist
Durban
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